Getting your online presence to work for you.

 

Good business means you attract people to you via your story

– and then deliver on the promise.

It's the word (marketing) made flesh (delivery).

Sales and marketing is the main concern of most business owners – but the world is full of people offering you 3 easy steps to marketing nirvana and 7 steps to instant riches.

As an experienced business person you know there’s no magic bullet. But it is possible to get rich slowly.

You do that by delivering on your promises and working smarter selling things that people want to buy.

Punch Above Your Weight

helps you be systematic about building your reputation online and in person. – if you have a good offer and you deliver then the business will come to you. It's a workshop programme based on

• Solid business experience of selling real products and services to real people.
• Research carried out for BNI and the Business Schools into how early adopters and more mainstream businesses really promote themselves.
• Understanding how influence is built and maintained in both online and offline environments

You will learn how to use the internet to make yourself look bigger than you really are – essential if you want to build a national or international business. You'll get a good grounding in how it all hangs together and go away with an effective online marketing plan.

Punch above your weight is based on input from over 1000 small companies and the materials have been used by over 10,000 small companies over the last 5-6 years.

The programme works via small workshops followed up by distance learning or one to one meetings.

The foundation workshop focuses on

• the psychology of selling
• a basic overview of online marketing
• whether you should go online at all

It costs £77 including all materials and you can Book the foundation workshop here.

The full Punch Above Your Weight Workshop looks in detail at how you go about building an effective online footprint . Techniques covered include Google ad-words and analytics, blogs, social media like Ecademy, Linked-in and Facebook and of course twitter and you-tube. We will also tell you a little about how other tools like email management and online market research can be a useful part of your marketing mix. The course is based on our own online businesses plus input from other early adopters.

This full day course costs £135 and includes some guided hands on exploration and practice for the afternoon session to explore Adwords, Blogging or Social media in more detail. Book the Punch above your weight workshop here

All workshops come with an 80 page workbook, a complementary copy of our 21 business stories e-book. And are illustrated with examples from our current project, The Intelligent Garden.