Keywords, Blogs and RSS

Marketing is about creating a good story that connects you with your customers and telling it in the right places – especially on the web.

We talked to several early adopter small companies during our current research programme who have become quite sophisticated in how they use on-line and web 2.0 techniques to help them punch above their weight and look more substantial to the outside world.

So we’ve created a workshop for you to learn how they use these tools so you can apply them in your own business.

We’ll show you how to:

• discover the all important key-words that you need to develop your story and connect you with your customers in their language. You do this by using Google Ad-words as a research tool. You can test exactly which words and phrases your customers are using to find you.
• put them on your site to do a little bit of search engine optimisation once you've got them. These specific details will help you get better organic search rankings - which are free!
• create a WordPress Blog and how to set up a web site with Wordpress if you want to
• create and embed audio and visual material using You-Tube to add punch to your story
• use on-line networking, profiles and affiliations to multiply your presence
• tag your blogs and videos using the best keywords to spread the word and magnify your impact
• Use twitter effectively
• use RSS to tie together all your online presence so that information you’ve created in one place can be sent somewhere else.

We’ll use examples from our early adopters to show how everyday businesses are using these techniques to Punch above their Weight - not to mention our own online retail business